Results 1-4 of 4 for "Multivariable Testing"
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White Paper from Interwoven
Sunil Gupta, Ph.D. The third volume of a three-part series provides a deep understanding of the arithmetic of counting effects for experimental design.
Size: 226.85 KB

White Paper from Interwoven
Sunil Gupta, Ph.D. The first volume of a three-part series on the essentials of multivariable testing, this white paper explains the differences between various approaches of multivariable testing and what to consider when evaluating the best ...
Size: 214.33 KB

White Paper from Interwoven
Sunil Gupta, Ph.D. The second volume of a three-part series explains the fundamental concepts of multivariable testing including interactions and how they affect test results; how to determine the number of combinations to test; and when ...
Size: 215.66 KB

White Paper from Interwoven
Details the many advantages of multivariable testing in comparison to A/B split testing and how those advantages can help marketers make sound marketing decisions.
Size: 341.94 KB

 

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