Sunil Gupta, Ph.D. The third volume of a three-part series provides a deep understanding of the arithmetic of counting effects for experimental design.
Sunil Gupta, Ph.D. The first volume of a three-part series on the essentials of multivariable testing, this white paper explains the differences between various approaches of multivariable testing and what to consider when evaluating the best ...
Sunil Gupta, Ph.D. The second volume of a three-part series explains the fundamental concepts of multivariable testing including interactions and how they affect test results; how to determine the number of combinations to test; and when ...
Details the many advantages of multivariable testing in comparison to A/B split testing and how those advantages can help marketers make sound marketing decisions.