Interwoven White Paper

Understanding the Essentials of Multivariable Testing – Volume 1: Comparing Multivariable Testing Approaches

Sunil Gupta, Ph.D. The first volume of a three-part series on the essentials of multivariable testing, this white paper explains the differences between various approaches of multivariable testing and what to consider when evaluating the best approach for your online marketing initiatives.

Tags: Content Management, Multivariable Optimization, Multivariable Testing

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