Interwoven White Paper

Understanding the Essentials of Multivariable Testing – Volume 2: Counting Effects

Sunil Gupta, Ph.D. The second volume of a three-part series explains the fundamental concepts of multivariable testing including interactions and how they affect test results; how to determine the number of combinations to test; and when orthogonality and balance plays into what testing environment.

Tags: Content Management, Multivariable Testing, Counting Effects

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