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So your VP of sales selected a CRM system for the sales team to work leads and opportunities. Great. You’ve also been told to get on the product and start getting more quality leads to the sales force. You've also probably heard that you now ...
It's no surprise that these days, we have lots of conversations with people about ROI. Marketers, CFOs, and CEOs alike are struggling to figure out the best approach to tracking and computing a return on their marketing and sales investments. ...
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