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So your VP of sales selected a CRM system for the sales team to work leads and opportunities. Great. You’ve also been told to get on the product and start getting more quality leads to the sales force. You've also probably heard that you now ...
Not long ago, marketers could determine the success of online marketing activities fairly easily. The process went something like this: run a banner ad or send out a promotional email, then count the resulting hits on the company Web site to ...
For Transplace good things come in threes. As one of the top ten third party supply chain companies it has taken logistics outsourcing to a new level of expertise. And as a BtoB marketer it is consolidating its efficiencies in the three key ...
White Paper from Marketo
Studies show that half of all marketing-generation leads are not yet sales-ready. Lead management software automates the time-consuming tasks marketers have to do to effectively capture, nurture and score these leads. Learn more about these ...
White Paper from Marketo
Using dating as a metaphor, this white paper gives best practice tips for B2B marketing, including building thought leadership, lead generation, lead nurturing, determining sales-readiness and evaluating the process.
White Paper from LeadLife Solutions, Inc.
Marketing analytics used to be about measuring hits on your website,
and opens and clicks on emails. But as marketers, we know that the
times are changing.
Lead management systems are now becoming more prevalent in helping marketers drive ...
White Paper from LeadLife Solutions, Inc.
Traditional lead categorization with the classic A, B, or C categories is
a system more associated with sales than marketing. The process can
be helpful, but is traditionally prone to a "toss it over the fence and
meet the lead quota" ...
White Paper from LeadLife Solutions, Inc.
Find out how to stay first in mind with leads, prospects and customers
with this free guide.
You'll learn steps to optimize demand generation, minimize lead leakage, increase revenue retention and continuously drive revenue, all by staying ...
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