Join us on this educational Webcast and learn how Delta Air Lines, one of the largest airlines in the world, has made subtle changes to its Website that have produced double-digit increases in online conversion rates and revenue growth. Hear ...
Interwoven, through its Optimost product, pioneered the market for website optimization in 2001, and has been the leader ever since. Over 200 companies have chosen Interwoven Optimost, including Delta, EarthLink, InterActiveCorp, QVC, Time ...
Provides best practices for designing effective Web forms to quickly increase email subscriptions, shopping cart purchases or lead generation inquiries.
Sunil Gupta, Ph.D. The third volume of a three-part series provides a deep understanding of the arithmetic of counting effects for experimental design.
Sunil Gupta, Ph.D. The first volume of a three-part series on the essentials of multivariable testing, this white paper explains the differences between various approaches of multivariable testing and what to consider when evaluating the best ...
Interwoven Optimost is a hosted (Saas) multivariable testing and optimization platform that requires no software to install or manage. The technology is the most sophisticated on the market, giving businesses the power and flexibility to ...
Details the many advantages of multivariable testing in comparison to A/B split testing and how those advantages can help marketers make sound marketing decisions.