Inbound channels are attractive to marketers since there's no clutter to cut through. Marketers that use these channels just to push more products risk creating negative customer experiences, lowering customer satisfaction, increasing attrition, ...
Most firms use or plan to use inbound customer interactions as an opportunity to cross-sell and upsell
their products and services. Inbound channels are attractive to marketers — there’s no clutter to cut
through. But, marketers that use ...