C2 CRM White Paper

Using CRM to Sell More

This document is written to address the specific issues related to CRM and Sales Professionals. When considering a CRM solution, it is critical to understand the needs of your sales team members and how they would utilize this CRM application on a daily basis. As you most likely already know, a salesperson has a set routine which is relied upon during the typical selling day. It could be suggested that successful sales people should NOT be taught to change their selling style if it is that style which contributes to their success. However, every successful sales person is typically armed with proper marketing and selling ammunition which, hopefully, compliments their selling style.

Tags: CRM, Lead Generation, Lead Follow Up

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