FrontRange White Paper

The Impact of Sales Process and CRM on Optimizing Sales Effectiveness

From the very earliest days of Customer Relationship Management (CRM) the mantra has been repeated like a drumbeat: People, Process and Technology. That is, technology alone is not the silver bullet magical solution that will solve a company’s sales effectiveness challenges. At the same time, another axiom in the CRM world has also been repeated ad nauseam: Get your process straight, and then automate.

Tags: CRM, Lead Management, Sales Management

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