TechExcel White Paper

Optimizing CRM Processes with e-Intelligence

The traditional Passive-Customer model of CRM, on which most of the established soft ware solution are based, is fundamentally limiting in that a company’s customers and business partners cannot be included as active participants of the processes themselves. They are only viewed as the recipients of information that is generated from the process. A new, more powerful approach is the Active-Customer model, pioneered by TechExcel, Inc. With this model every person involved in a business process is treated as a truly active player, and given the appropriate level of visibility, authority, and control.

Tags: CRM, Customer Relationship Management, CRM Software

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