BrainSell White Paper

Integration for a Customer-Centric View

Today’s small- and medium-sized businesses (SMBs) see a need for automating their front-office sales and customer relationship management (CRM) tools to their back-office accounting and financial systems. The most recent trend for meeting this need within customer-centric organizations is front-to-back-office integration. The goal of integration is to provide a complete view of all customer interactions in order to make more insightful business decisions. This white paper provides a valuable list of factors for executive management, IT decision makers, and sales professionals to consider when planning a successful integration project. The paper also addresses the latest developments in software technology that can impact your organization; a project overview of a typical integration initiative using Sage Software products as an example; and the capabilities, benefits, and return on investment that an integrated front- and back-office solution can provide for your organization.

Tags: CRM, Customer Management, Customer-Centric Integration

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