BrainSell White Paper

Delivering a CRM Platform for a Flexible Workforce

This IDC White Paper examines the changing nature of customer relationship management, including the key factors contributing to the rising importance of integrated, multichannel CRM solutions; the problems plaguing companies that have not integrated their CRM solutions and channels; the customer state of the market for CRM solutions; and the benefits of integrated, multichannel CRM solutions. We then look at Sage Software, a leading supplier of integrated customer relationship management solutions, with a specific focus on the latest release of its Sage SalesLogix solution for midsize enterprises. In Sage SalesLogix v7.2, the company offers a flexible, multiclient-architected CRM system that will serve as the platform for growth in meeting the changing needs of decision-oriented businesses with mobile workforces. This paper also includes an examination of midmarket-specific CRM trends and requirements based on IDC’s 4Q06 end-user survey research.

Tags: CRM, Sales Management, Campaign Management, SMB CRM

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