FrontRange White Paper

Customer Relation Management: 10 Steps to Success

Customer Relationship Management, or as it is more commonly known 'CRM', is one of the most widely-used yet misunderstood terms in today's technology-enabled corporate environments. Put simply 'CRM' is a catch-all term that is most commonly used to describe software and related technologies that manage customer-facing business functions (most notably Sales, Customer Service and Marketing), business processes and data.

Tags: CRM, Sales Force Automation, Hosted CRM, On Premise CRM

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