Onyx White Paper

Customer Process Management

The convergence of customer relationship management (CRM) and business process management (BPM) provides the responsiveness, cost effectiveness and manageability to achieve optimal results. With true customer process management, process evolution is in the hands of business analysts closest to the customer. Businesses can optimize complex processes that reach deep into CRM and extend across departments, supporting constant change and business agility. This converged approach to managing customer-facing processes improves effectiveness and process visibility. It aligns priorities enterprise-wide, reduces risks and unblocks revenue growth potential.

Tags: CRM, Business Process Management, BPM

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