C2 CRM White Paper

Curing Customer Service Pains with CRM

Customer service is a critical element to managing every business, and yet it is often not integrated into the sales and marketing components of a business. Customer services is the department which builds and maintains customer loyalty - poor customer service results in "one time sales", while excellent customer service results in regular repeat buyers. Do you know what your customers "real" satisfaction with your business is? Are you able to manage and integrate the various channels of support (help desk, web, email, etc.) In today's competitive marketplace it has never been more important not only to ensure your customer service is outstanding but to also leverage your customer service activities throughout the organization.

Tags: CRM, Customer Service, CRM solution

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