C2 CRM White Paper

CRM – Defining The Value of Loyal Customers

Before we begin our discussion ask yourself this question: What does Customer Relationship Management (CRM) mean to me and what is its value? Thousands of companies have endeavored down this same path many successful and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly and not fully understood. This paper will provide some insights to consider about the value of CRM in defining customers, increasing loyalty and increasing profits. At C2 CRM we believe executives should realize that Customer Relationship Management is really not a technological issue, but rather an organizational mindset. This mindset can be evaluated by looking at three different aspects of a company: People or Culture, Business Processes and finally a company’s use of Technology.

Tags: CRM, CRM Strategy, Customer Centricity

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