C2 CRM White Paper

An Executive View of CRM

Executives in an organization are tasked daily with making decisions to drive the business. Those decisions range from product direction, investment opportunities and sales to investor relations, customer retention and much more. Every executive pulls upon experiences, knowledge, industry data and other key points of information to make those decisions. Perhaps, the most important component to making an informed decision, however, is the accuracy and timeliness of the information needed to make the call. It's this issue of information accuracy and timeliness that is the primary need for a progressive Customer Relationship Management (CRM) Strategy.

Tags: CRM, Customer Centric, CRM Analytics

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