BrainSell White Paper

Aberdeen Group's What Works for SalesLogix CRM

To strengthen its direct sales, channel sales, and customer support and service ca-pabilities, Avnet CM decided on a CRM strategy that would enable it to consolidate customer data from multiple back- and front-office sources and data repositories into a single customer warehouse. After evaluating several alternatives, Avnet CM decided on and implemented a set of solutions based on the SalesLogix CRM ap-plication, a product now owned by Best Software, the U.S. subsidiary of U.K.-based Sage plc. Today, Avnet CM has rolled out three discrete SalesLogix implementa-tions in various parts of its organization that support its direct sales, reseller sales, and customer-support initiatives. This Aberdeen OnSite will discuss Avnet Com-puter Marketing’s business objectives, CRM methodology, and CRM applications, and will describe the ROI and efficiency benefits they have achieved.

Tags: CRM, Lead Management, Sales Management

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