Maximizer Software White Paper

5 Keys to Maximizing B2B Lead Conversion

Once a lead comes in the door, whose job is it to convert that lead to a sales opportunity: marketing or sales? The lead conversion black hole has long been cause for dispute between marketing and sales teams. Marketing will argue it has generated leads and passed it to sales. Sales will complain that leads aren’t qualified. If this sounds like your organization, it’s time to break down artificial departmental walls and work together on lead processing, qualification, follow-up, nurturing and processing so you can convert more leads into customers. With this white paper, you will learn five keys to improving lead management to win more deals. Who should read: Sales managers and executives seeking to improve lead management.

Tags: CRM, Sales Force Automation, Business Intelligence, Marketing Automation, lead conversion

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