- Content Management
- Content Management
- Digital Asset Management
- Document Management
- CRM
- Call Center
- Contact Management
- Customer Relationship Management (CRM)
- Customer Service
- eCommerce
- Lead Management
- Marketing Automation
- Sales Force Automation
- Search Marketing
- ERP
- Accounting
- Enterprise Asset Management (EAM)
- Enterprise Resource Planning (ERP)
- Enterprise Service Automation
- Financial Management
- Product Lifecycle Management (PLM)
- Professional Services Automation
- Supplier Relationship Management (SRM)
- Supply Chain Management
- Warehouse Management
- Human Resources Management
- Human Capital Management
- Performance Management
- IT Management
- Email Security
- Help Desk
- Internet Security
- IT Asset Management
- IT Compliance
How to Drive New Revenue with Marketing Automation
What you will learn:
Marketing organizations are facing new challenges to get their message out and produce a better return on their efforts. In this Netcast, Rob Bois, research director of customer management strategies for AMR Research, presents findings on how the landscape of marketing has changed and how marketing automation is becoming key to overcoming the challenges faced. Rob is joined by Ray Rebello, director of product marketing for Consona Corporation and Bethanne Lamb, product manager for the Onyx solution, to provide you with a preview of Million Handshakes, a world-class dialogue marketing application which can work with your CRM solution to easily overcome the marketplace challenges via its simple, yet powerful, interface to create intelligent, personalized marketing campaigns.
Length: 1h 6m 57sTags: CRM, Marketing Automation, Customer Management
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