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Not long ago, marketers could determine the success of online marketing activities fairly easily. The process went something like this: run a banner ad or send out a promotional email, then count the resulting hits on the company Web site to ...
It's the age-old battle within any organization—sales versus marketing. Why is that? It seems both groups should be working hand-in-hand to create a seamless process for driving leads and meeting (or exceeding) the company's revenue ...
It's no surprise that these days, we have lots of conversations with people about ROI. Marketers, CFOs, and CEOs alike are struggling to figure out the best approach to tracking and computing a return on their marketing and sales investments. ...
We all know marketing departments aren't increasing resources, the current economy notwithstanding. In fact, marketers must not only do more with less, but also take on additional responsibilities to help facilitate getting more quality leads to ...
Demo from Genesis Interactive
At Live CRM's core lies an automation application that gives your sales force the upper hand with their sales data. Comprehensive yet easy to customise, Live CRM empowers people to manage their company and processes more effectively, so reps can ...
Webinar from Interwoven
Marketers are always under pressure to produce more—oftentimes with limited bandwidth and budget. So, it’s time to get creative…
Join us on this educational on-demand Webcast and learn how innovative companies are transforming their ...
Demo from Marketo
An introduction to Marketo Lead Management, fast and easy marketing software for lead generation, nurturing and scoring.
Demo from LeadLife Solutions, Inc.
Learn more about LeadLife's lead management software and see first-hand how your organization can track, score, nurture leads and gain visibility to the marketing analytics you need.
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