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I Can Get the Same Thing Cheaper (and Other Negotiation Myths)

Provided by: iLinc

What you will learn:

Did you know that 97% of verbal negotiation tactics used during the B2B sales process follow a predictable pattern? In fact, the strategies that purchasing decision-makers use follow two patterns: 1) making direct comparisons to a competitor; and 2) articulating problems with the standard pricing. As a business looking to stay competitive in today's economy, how can you combat these "comparison" and "give away" tactics? How can you anticipate—and change—the nature of negotiation you have with customers?

Length: 1h 1m 7s
Tags: Web Conferencing
Views: 8
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