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How to Drive New Revenue with Marketing Automation

Provided by: Onyx

What you will learn:

Marketing organizations are facing new challenges to get their message out and produce a better return on their efforts. In this Netcast, Rob Bois, research director of customer management strategies for AMR Research, presents findings on how the landscape of marketing has changed and how marketing automation is becoming key to overcoming the challenges faced. Rob is joined by Ray Rebello, director of product marketing for Consona Corporation and Bethanne Lamb, product manager for the Onyx solution, to provide you with a preview of Million Handshakes, a world-class dialogue marketing application which can work with your CRM solution to easily overcome the marketplace challenges via its simple, yet powerful, interface to create intelligent, personalized marketing campaigns.

Length: 1h 6m 57s
Tags: CRM, Marketing Automation, Customer Management
Views: 91
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