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Marketing Lucidity Lead Model

Provided by: Marketing Lucidity

What you will learn:

The Marketing Lucidity Lead Model by Delivered Innovation enables marketers to accurately forecast marketing leads, opportunities, pipeline, and revenue. It drives sales and marketing alignment and helps to justify marketing spend.

The Lead Model:
Establishes required leads, opportunities, pipeline and revenue for marketing to achieve required revenue contribution

Enables marketers to justify demand generation spend, especially in a down economy

Aligns sales and marketing and establishes quantitative marketing goals

Length: 10m 50s
Tags: CRM, Marketing Automation, marketing planning, budget management,, AppExchange
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