Provided by: Infor

What you will learn:

This webinar, "The Payoffs of a Single View" shows how developing a real-time solution to feed a single view of your customer is the best way to stay relevant and effective for all customer-facing activities. The single view approach is more relevant than ever in the current business landscape where traditional one-way marketing and the costs associated with it are being questioned. Customers are barraged with marketing messages and loyalty programs aimed at short-term relationships from companies that have very little visibility into the customer's current product profile or where they are in the product lifecycle. These kinds of companies are indicative of disparate data and broken methods of spreading accurate customer information throughout the company.

Length: 50m 52s
Tags: CRM, Customer Relationship, real-time solution
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