Provided by: Infor

What you will learn:

In 1993 email was a curiosity limited to a few thousand people, mostly military personnel and academics. Marketing was an anonymous, mass market process of involving one-way communication of "breakthrough" advertisements designed to appeal to the most people. Customer data was the province of list brokers, and "multi-channel" meant adding catalogs to the mix. But that year Don Peppers and Martha Rogers, PhD, wrote The One-To-One Future, suggesting that when consumers became interactive, marketers would have to concern themselves with individual customer relationships. Their book ignited the global CRM revolution. Inc. Magazine's editor-in-chief called it "one of the two or three most important business books of all time," and BusinessWeek called it "the bible of the new marketing."

Length: 56m 55s
Tags: CRM, Outbound Marketing, Customer Relationship, Inbound Marketing
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