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Measurable ROI: The Holy Grail of Marketing

Provided by: NetSuite

What you will learn:

Do you know how effective your company's marketing is? Do you know the ROI of all your different marketing programs? The search is over: the Holy Grail of marketing is within reach. You can finally achieve true measurability and ROI of all marketing campaigns and activities-closed-loop marketing. Once a fantasy for marketers, it's now a reality. Join Jay O'Connor, SVP of Marketing at NetSuite, and NetSuite customers as they share with you "best practice" models for closed-loop marketing through the use of today's most cost effective e-marketing tools.

Length: 58m 5s
Tags: CRM, Customer Relationship Management, Marketing
Views: 127
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