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Maximizing Profits through Effective Search Engine Advertising

Provided by: NetSuite

What you will learn:

Featuring Chris Valle of Google and Jay O'Connor of NetSuite

Paid search engine advertising has been called the most important new development in advertising in decades, and companies in many industries find that it is the single most cost-effective way of driving new customers.

In this session, you'll learn how to:

Track keyword campaigns and accurately gauge their success in generating leads and revenue

Maximize the return on investment on your online marketing dollars

Quickly identify both successful and problematic keywords and search engines
Better target your best keywords for leads and revenue
Track the results of your campaigns in real-time, on Google, Yahoo, MSN and more

Length: 55m 59s
Tags: Search Engine Optimization, SEO, Search Engine Advertising, Keywords, Keyword Campaigns
Views: 183
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