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Accelerating the Customer-Centric Journey: Bring the Customer to the Product Not the Product to the Customer

Provided by: Infor

What you will learn:

One-to-one marketing is still a continuing journey, not a destination. The journey, however, is at a critical stage. It is more important than ever for companies to take a hard look at their customer strategy and the data that drives it. The rate of change driven by the Internet and globalization will only increase over the next ten years. The one constant over that period of time will be the importance of increasing customer value. Companies must have detailed answers to the questions: How valuable are my customers currently? How can I get them to buy more frequently? How are my sales and marketing initiatives affecting those numbers?

Join leaders in CRM from Bell Canada and Infor as they discuss how presenting offers designed around specific customer profiles will drive new product acquisitions, increase cross sell, strengthen customer retention, provide a greater customer experience and overall revenue growth.

Length: 56m 1s
Tags: CRM, Customer Experience
Views: 56
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