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SDL Tridion WCM Platform for Interactive Marketing

Provided by: SDL

What you will learn:

This video provides an overview of how a national tourist organization leveraged the SDL Tridion web content management system to adjust content and offers to visitors on their website. They were able to display relevant content to their target audience on their website and emails.
The payoff was increased visitor duration, more returning visitors and improved conversion rates

Length: 2m 44s
Tags: Web Content Management, CMS, WCM, Website Personalization, Email personalization, target Audience
Views: 23
    
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