- Content Management
- Content Management
- Digital Asset Management
- Document Management
- CRM
- Call Center
- Contact Management
- Customer Relationship Management (CRM)
- Customer Service
- eCommerce
- Lead Management
- Marketing Automation
- Sales Force Automation
- Search Marketing
- ERP
- Accounting
- Enterprise Asset Management (EAM)
- Enterprise Resource Planning (ERP)
- Enterprise Service Automation
- Financial Management
- Product Lifecycle Management (PLM)
- Professional Services Automation
- Supplier Relationship Management (SRM)
- Supply Chain Management
- Warehouse Management
- Human Resources Management
- Human Capital Management
- Performance Management
- IT Management
- Email Security
- Help Desk
- Internet Security
- IT Asset Management
- IT Compliance
Marketo White Paper
How to Optimize your PPC Campaigns in Four Hours a Week
In most B2B companies, the job of managing search engine marketing campaigns falls to the demand generation or business development team, where it typically isn't a priority. But with just four hours per week, one person can establish a routine of improving the winners and fixing the losers that can result in increased conversions and a more successful campaign.
Tags: Search Engine Marketing, SEM, Search Marketing, PPC Marketing
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