Marketo White Paper

How to Optimize your PPC Campaigns in Four Hours a Week

In most B2B companies, the job of managing search engine marketing campaigns falls to the demand generation or business development team, where it typically isn't a priority. But with just four hours per week, one person can establish a routine of improving the winners and fixing the losers that can result in increased conversions and a more successful campaign.

Tags: Search Engine Marketing, SEM, Search Marketing, PPC Marketing

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