Pay-per-click (PPC) initiatives and other types of search engine marketing (SEM) programs are playing an increasingly vital role in a variety of sales and marketing plans, giving companies the tools they need to generate awareness among their target audiences, attract potential customers, and leverage new revenue opportunities. As the use of these campaigns becomes more prominent, marketing teams need to find more efficient and effective ways to execute and manage related activities in order to achieve their goals and maximize the return on their SEM investment.
Tags: Search Engine Marketing, SEM, Search Marketing, PPC Management, PPC
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