FrontRange White Paper

Automating Leads to Sales - Prioritize Leads Stop Tracking Dead Leads

Marketing departments are constantly squeezed to drive a higher quantity and quality of leads with finite resources. Aberdeen research identified that over two-thirds of companies currently using an automated lead management solution have seen a 10%+ improvement in lead to sales conversion rates. Fifty three (53%) percent of companies are currently using marketing automation solutions for lead management and this number is expected to jump to 83% in the next 24 months. Thirty-six (36%) percent of organizations surveyed are currently evaluating solutions to aid them in turning leads to sales.

Tags: Sales Force Automation, Marketing Automation, Lead anagement

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