Sage SalesLogix v7.2 Marketing

Sage SalesLogix Marketing provides full-scale marketing campaign management capabilities, including targeted customer segmentation, multi-channel marketing communications, and realtime reporting, designed to target your most profitable prospects and customers and shorten your sales cycle. Capturing rich, timely data from customer interactions across your organization allowsyou to develop and execute meaningful marketing programs that drive results. SalesLogix Marketing segmentation capabilities enable you to execute highly-targeted marketing activities. Execute multi-channel campaigns, such as e-mail marketing, targeting your prospects and customers with the most effective message and medium. Leads generated by campaigns are tracked within Sage SalesLogix and qualified based on the criteria you define.

Tags: CRM, Lead Management, Marketing Campaign Management

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