Infusion Software Case Study

Piranha Marketing chooses Infusion CRM to help be the pilot of its business.

In 2003, Marketing Strategies Firm, Piranha Marketing was rapidly growing to meet the needs of its expanding customer base. A team of four was stretched thin in efforts to handle the international company’s customer relationship requirements. Piranha Marketing wanted to find a way to manage its disparate CRM software packages while continuing to increase its customer base for all industry services including carpet cleaning. By leveraging Infusion Software’s CRM software, Infusion CRM the company soon discovered that the software automatically managed the entire sales process integrating deliverability technology so it could connect to its customers and contacts efficiently. Founder of Piranha Marketing, Joe Polish found that by working with Infusion CRM to execute Piranha’s marketing campaigns and sales process his company was able to handle its strategic objectives and maintain control over the day-to-day operations, while discovering a new ability to focus on vision.

Tags: CRM, Email Marketing, Lead Generation, Sales Process Management, Piranha

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