C2 CRM Case Study

Maxim Crane Works’ Dedication to Excellent Customer Service Leads to C2 CRM.

For a company that prides itself on the quality of its customer service, communicating with clients and partners with a unified, personal approach is important. MAXIM Crane Works is the world’s largest full service crane rental company. They specialize in the rental and sale of all types of lift equipment: hydraulic truck cranes, rough terrain cranes, crawler cranes, tower cranes, conventional truck cranes, boom trucks and carry decks; as well as aerial work platforms, rough-terrain telescopic forklifts and other ancillary equipment. How did they become the leader in their industry? “Quality service and strong customer relationships” said Al Bove of Maxim Crane Works. Mr. Bove is the Chief Executive Officer, and was a key figure in his company’s decision to implement a Customer Relationship Management (CRM) solution. They chose Clear Technologies’ C2 CRM for a number of reasons, most importantly, ease of use, activity tracking, management reporting and affordability.

Tags: CRM, Job Tracking, Activity Tracking

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