C2 CRM Case Study

Gundlach Successfully Integrates C2 CRM with MAPICS

The Beno J. Gundlach Company, known industry wide for the manufacturing of quality flooring installation tools, has chosen C2 CRM from Clear Technologies to integrate its back-end ERP accounting system with its sales automation activity. In particular, Gundlach wanted a CRM solution that would fully integrate the sharing of important data generated through MAPICS with a fully functional sales force automation tool - a system that was database driven with attendant capabilities for better customer relations. Equally important, was the issue of compatibility. The two systems needed to be able to transfer company records between each other successfully and in a short amount of time.

Tags: CRM, crm integration, MAPICS Integration

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