C2 CRM Case Study

C2CRM Case Study - City of Coppell Implements On-line Services for Residents

The City of Coppell, a Northwestern suburb of Dallas, Texas, has chosen C2 CRM from Clear Technologies as its internet-based technology vehicle. Specifically, the City wanted a collaborative web content publishing system; a citizen communication tool encompassing WEB, PHONE, EMAIL, FAX, and IVR; a central on-line location for the collection of citizen requests; and the ability to measure ROI efficiency. All of these were imperative to the success of providing a robust tool for communicating to Coppell citizens, business partners, and staff.

Tags: CRM, Citizen Relationship Management

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