CrownPeak White Paper

CMS Can Raise Marketing and IT Synergy for SEO Success

Optimizing a company’s Web site for search engines such as Google and Yahoo!, is a critical task for marketing professionals. However, while Search Engine Optimization (SEO) is becoming increasingly important, the Webmaster and his army of technical personnel often fail to connect with the vision of the marketers. While the business person or the content owner does not want to be hassled with the intricacies of knowing the science of meta-tags and the weight of keywords (essentials in an SEO initiative) – the Webmaster on the other hand, does not want his role to be confined to just modifying and posting content. You thus have a situation where both technical and business owners are not happy with the nature of their work. This inhibits decision making, and creates a situation where content is prevented from publishing because the Webmaster does not have the inclination or the time to manage all the content updates. What is the way out? A Content Management System (CMS) can help organizations strike the balance between the technical and business sides.

Tags: Search Engine Optimization, SEO, Content Managmeent

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