Interwoven Datasheet

Interwoven Targeting

Interwoven Targeting enables non-technical business users to easily target content and offers to high value customers, resulting in a more relevant, contextual online experience. Segmentation capabilities are used to define groups or “buckets” of high value customers based on a combination of customer value, demographics, psychographics, and other customer data and campaign objectives. Rules creation and management capabilities make it simple to identify and associate appropriate content, offers, and navigation with each of these segments. After testing and review, the site is deployed to the runtime, where a dynamic rules engine works in concert with Interwoven LiveSite to deliver a targeted experience for each visitor at moments of highest impact. Interwoven Targeting installs on both the development and delivery tiers of the Interwoven Web Content Management solution.

Tags: Content Management, Web Content Management, Content Targeting, Segment Management

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