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The Interwoven® Segmentation and Analytics Solution

An effective segmentation and analytics strategy hinges on a solid technology foundation. Current best practices prescribe a content management system with welldescribed content, and business users who are empowered to easily create and manage customer segments and targeting rules so that the most relevant messages and offers are automatically delivered to the right customers at the right time. Finally, analysis capabilities help ensure ongoing optimization based upon real-time insights into your customers’ behavior. Our Segmentation and Analytics Solution leverages Interwoven’s world-class content management platform as a foundation, allowing marketers to easily create and manage targeted, dynamic Websites for campaigns, promotions and product launches without involvement from IT.

Tags: Content Management, Web Analytics, Segmentation and Analytics Solution

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